HOW A HURRICANE STARTED IT ALL
In 1998 Duncan Goose was caught in Hurricane Mitch, a deadly Atlantic storm that killed more than 19,000 people in Central America. He saw millions left homeless and without fresh water. The experience led him to found One, a UK based bottled water and drinks brand which has donated over $30 million to water projects, providing water services to 4.3 million people.
In 2015, the Rockefeller Foundation generously supported the work of a small team of experts and strategists to develop and test the concept for a Global Investment Fund for Water (now Water Unite). 8
In the research phase, it became clear we had to link our efforts to improve access to water and sanitation services (SDG 6) to environmental concerns and simultaneously address SDGs 12 and 14. Our goal is to reduce marine and terrestrial plastic pollution by preventing and minimising plastic waste. We will do so by aligning our interventions to support extended producer responsibility approaches and to strengthen the plastic value chain in countries where this is needed the most.