Organisations pledge

By joining Water Unite, retailers and brands commit to direct the equivalent of one cent per litre of water sold (or other products) to Water Unite.

Consumers support Water Unite

Participating organisations may use the Water Unite logo to encourage consumers to use their purchasing power for good.

Everyone can play a part

Joining Water Unite is voluntary and anyone who buys, sells or consumes products can take part. Collective action could raise $billions each year.


Most of the people in dire need of water and sanitation are in sub-Saharan Africa, South and South East Asia. Water supplies are often unreliable, or too expensive for the poorest people and current investments do not always target areas of greatest need.  At the same time, more and more people are living in water-distressed areas.

Many organisations and governments are putting in pumps and pipes to get water flowing, but much more funding is needed overall. Currently not enough goes into building up local services, local business development and maintenance.6

To put it simply, the world needs more funds and better systems to keep clean water flowing.


Plastic has quickly become one of the world's biggest problems. The oceans have become a dumping ground, endangering marine life and introducing plastic into the food chain. Whilst in cities, landfill sites are growing and plastic waste is breeding disease.

Water Unite looks to address this by investing a proportion of its funds in initiatives that enable the private sector to develop and implement market-driven solutions to plastics pollution in middle and low-income countries around the world. At the same time, we will look at supporting all stakeholders in the plastic industry value chain to ensure that no one is left behind.

We recognize that plastic pollution is a global problem. Investing in solutions in developed countries with efficient waste management systems will not necessarily lead to major reductions in overall plastic pollution.

Part of the funds raised by Water Unite will be invested into initiatives to facilitate the Three R’s - Reduce, Reuse and Recycle of plastic bottles. These may include supporting deposit return schemes or recycling facilities in the countries where it operates. Moving away from the current take-make-dispose industrial model, to introduce a circular economy, will redefine growth and focus on positive society-wide benefits.

6.  See Lion’s Head Global Partners Global Investment Fund for Water: Assessing Financing Need in the Global WASH Sector and Identify the Most Efficient Structure for Disbursement p.8.
7. Information from UN Single-Use Plastic - A Roadmap for Sustainability >