Water Unite convening with speakers from Kantar, the world's leading data, insights and consulting company, and GfK, a world-leading provider of data and analytics to the consumer goods industry.

We are bringing together thought leaders in retail and FMCG to ask: Why should retailers & brands care about sustainability? Building off Kantar and GfK’s collaborative study ‘Who Cares, Who Does’, Water Unite has developed research which illustrates the compelling commercial rationale for retailers and brand owners to focus on socially conscious consumers.

The event will take place via Zoom Webinar on September 16th at 07:00-08:00 PDT | 15:00-16:00 BST | 16:00-17:00 CEST.

We're fortunate to be joined by brilliant speakers from KantarGfK and Europanel at our convening. They will be presenting the latest research and answering your questions on the day. To learn more about the agenda and speakers, scroll down on this page!

Simply click below to register.



Chris Sellers - Chief Executive Officer, Water Unite


'Who Cares, Who Does' Study - A global overview on consumer trends

Richard Herbert - Global Business Insight Director at Europanel (powered by GfK and Kantar)


'Who Cares, Who Does' Study - A deep dive into the world's most sustainable market; Germany

Dr Marc Knuff - Global Director of Retail Consumer Panels & Services at GfK
Lenneke Schils - Global Insights Director, FMCG at GfK


The business case for implementing the Water Unite model

Chris Sellers - Chief Executive Officer, Water Unite
Dr Marc Knuff - Global Director of Retail Consumer Panels & Services at GfK
Lenneke Schils - Global Insights Director, FMCG at GfK


Dr Marc Knuff, Lenneke Schils, Chris Sellers

Moderated by Louis Goring-Morris - Partnerships Manager at Water Unite


Chris Sellers - Chief Executive Officer at Water Unite


Lenneke Schils | Global Insights Director, FMCG at GfK

Lenneke is responsible for providing clients foresight on market developments in the FMCG industry. In this function, she has driven GfK’s sustainability agenda. She has been with GfK for over 8 years, in a range of client-responsible consulting roles in the Consumer Panel division. Previously, Lenneke worked for several years as a university lecturer in international business and politics in Mexico. Lenneke has a cum laude master’s degree in European Studies from Maastricht University and is currently based in the Netherlands.

Richard Herbert | Global Business Insight Director at Europanel (powered by GfK and Kantar)

Richard is responsible for the development of global insight at Europanel working with international consumer datasets and with Europanel’s academic partners. He also acts as a consultant with many of Europanel’s major international clients on a wide range of topics. He has worked in FMCG market research for over 45 years and has extensive experience within consumer panels, custom research and retail panels. For nearly 30 years he has worked internationally with many of the main FMCG global manufacturers and has been instrumental in setting up and running international Europanel projects on Brand Growth (BG20), Innovation, Private Label, Discounters and Sustainability. Richard has an Economics degree from the London School of Economics. He is British and based in the UK.

Dr. Marc Knuff | Global Director of Retail, Consumer Panels & Services at GfK

After studying business administration, Marc started his professional career in national and international sales for software companies. Then he did his doctorate at the Marketing Chair of FernUniversität Hagen. Since 2007 he has been working in various positions at GfK in Consumer Panels & Services. As Global Director Retail, he is currently responsible for cooperations with food, non-food and e-commerce retail customers.

Chris Sellers | Chief Executive Officer at Water Unite

Chris has more than 25 years of international leadership experience in the Global Consumer Brands and Retail industry and was named as one of the “Power 50” people in industry in 2006 and 2007. Chris was the UK CEO of Information Resources Inc. (IRI) before he co-founded Syncra Systems. Chris went on to become the Chief Executive Officer, Executive Chairman of the Board of the World-Wide Retail Exchange (WWRE) and later Agentrics, a multi-national consortium of the world’s 50 largest retailers, representing over $1 Trillion in turnover. Chris most recently served as COO and Global Director of Development for The Committee on Sustainability Assessment (COSA). Chris is now based in the US and joined Water Unite as Chief Executive Office in 2019.